“互联网广告”运营新模式崛起，到底怎么操作？
都说互联网是瓶毒药，哪个行业领域打翻这个瓶子，哪个行业就会被彻底“麻翻”，从商品贸易到餐饮，从旅游休闲到交通出行，无一不是在互联网的介入下改变着行业的生态和背后运行的逻辑。
从2011年起，我国报纸行业开始下滑，2014年起，电视行业也开始下降，此消彼长之下，互联网媒体广告已经成为广告市场的绝对主导。
在互联网改革的推动下，今日头条是互联网媒体发展新趋势的代表。快报的个性推荐技术建设和优化体验，以及运营工作内容：另一方面网络媒体事业群下成立内容综合部，负责搭建公司级综合内容平台，建立公司级安全，健康，完善的内容生态圈，支持公司各大平台的内容分发需求。
1. 移动化：截止现在，中国网民规模达到8亿，网民中使用手机上网的比列上调至百分九十六。移动化已经成为标配和操作系统。
2.
数据化：互联网大数据发展日益成熟，通过对数字话内容可以更好的结构化，标准化，内容价值更高，可以更好的了解用户的消费行为和潜在价值。从某种意义上讲，只有大数据技术出现之后才有真正的用户概念。当前，智能媒体正在快速替代传统媒体和门户网站，根本原因就在于传统媒体和门户网站用户资源不能综合在一起。
3.智能化：随着社交软件越来越重要，在给我们带来丰富、海量信息的同时，也给我们带来了“信息过载”的超级难题，唯有基于大数据、人工智能技术之上的智能信息匹配才能有效解决信息过载难题，即在用户个性化、定制化的信息需求和丰富多元的海量信息之间通过科学的算法推荐来实现高效匹配
从目前发展来看，数据化和智能化红利还有很大空间和潜力可挖，所以所有的互联网媒体纷纷向数据化和智能化转型也就理所当然了。
目前，在互联网媒体领域，阿里巴巴、腾讯和百度等互联网巨头处于绝对领先地位，而随着今日头条的强势崛起，必将会成为互联网媒体领域的新巨头。列如：腾讯，它的出现相信大家不会觉得讶异吧。因为对于很多客户，甚至类似像宝马、奔驰、波音这样的高端客户来说，朋友圈的信息流广告已经是投放的必选项目，更别提腾讯旗下各种游戏能够开辟的广告产品了。
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