现在才明白,马云当年为什么收购高德地图,这一次他又押对了宝!
人们来到一些陌生的地方尤其是大城市中,对当地的道路和地点不太熟悉,那么这时候手机中的地图软件就派上就派上用场了。同时在开车时候也会用到地图中自带的导航功能,可以说是非常的方便和实用。而国内做地图最好的无非就这么三家,百度地图、高德地图和腾讯地图。
很多人都知道,在2014年阿里巴巴花了11亿美元对高德地图进行了全资收购,而在今年的10月1日国庆节当天高德地图的日活跃用户数量突破了1亿人大关,成为了首个人数过亿的地图软件。这也成为了阿里巴巴继支付宝和淘宝之后又一个用户数突破亿级的软件。那么同时也有人问了,马云为什么会收购一个看似和自己企业不太相干的地图软件呢?
其实说俗了一点就是为了各自的利益,因为虽然阿里巴巴是一家公认的超级公司,但是它也有其自己的短板,而收购高德后在一定程度上可以补齐阿里的短板,因为支付宝上有很多功能是需要地图的精准配合才能体现出来,而高德地图恰恰能有效地实现这一目的。
虽然阿里全资收购了高德地图,但是马云仍然把高德地图的业务和品牌完全独立出来,只需要密切配合阿里的技术骨干成员,来共同向多元化道路发展。这既能让高德地图保持更高效的运营活力,同时也强化了阿里在互联网业务上的驾驭能力。可以说是一举两得的好事情。
现如今人们在几家地图app上选择使用时,高德地图相对其他地图来说偏多了一点,高德地图的在路线精准方面、导航指向方面和速度响应方面都是做得不错的,而在使用范围上高德地图在比较偏僻的郊区或者农村里,它显示道路会更加详细一些。另外在最佳路线选择方面高德地图的优化路线能力也是非常人性化的,会让你少走了很多冤枉路。
高德地图可以说无论是从用户使用量、好评率还是下载量上都有着不错的成绩,而被马云收购以后,高德地图增加了阿里巴巴大量的新鲜血液,这使得高德在以后的发展道路上更加充满了活力和信心。所以说这也就是马云为什么会收购高德地图的原因了,看来这一次他又押对了宝!
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