不同性别、年龄、收入的人都在用什么手机?这个数据有点意思
近些年来,手机行业的发展步伐越来越快,如今手机已经成为了我们的必须品,无论是工作学习,还是娱乐,几乎都是离不开手机了。所以这个时候,你可能会好奇不同层次的人会用什么样的手机,那么接下来的这份报告或许可以告诉你答案。
最近,研究机构MobData公布了2018 Q2智能手机市场报告,分别从年龄、性别、收入、学历等展开分析:
不同性别对手机品牌的偏好
相信不少人的印象是这样的:男性用户更偏向华为、小米等手机,而女性用户则喜欢OV、苹果等手机。根据MobData数据显示,结果也大致如此,男性用户确实喜欢华为、苹果、小米等手机,女性用户最爱的手机品牌是苹果,同时OV也深受她们的喜爱。
各收入人群的手机品牌偏好
曾经小编在网上看到这样一句话:“成功人士用华为,穷人用苹果”...不过现实真的如此吗?根据MobData给出的数据,收入10K以上的人群更多是用华为手机,而且小米手机也入围了。华为手机入围其实不例外,毕竟高端手机市场有着P/Mate系列,同时价格也很“不错”,确实是迎合了白领们。不过小米就有点难理解了,但大家别忘了,小米也在努力摆脱低端机的形象,如今已有了主打高端市场的MIX系列,像最新的小米MIX2S,拿在手中的档次还是很十足的。
而收入在5K以下的人群大多偏爱苹果、OV,对于数据我们也不能一棍子打死,虽然之前有人觉得收入低用苹果就是“装逼”,但现在苹果手机已经成为了街机,因此不能排除一些高收入的人群在使用。而至于OV两厂,时常被吐槽为“厂妹”机,但今年的vivo
NEX、OPPO Find X相信也是惊艳了很多人。
各个年龄阶段的人用什么品牌
数据显示,华为、小米的手机用户主要集中在25-34岁之间,不过这两者是有区别的,华为手机用户群体的年龄都偏大,所以是属于经济能力较强的一类人;而小米手机的用户主要是一些稍微年轻的群体(刚刚毕业、未婚),懂手机,讲究性价比。
而苹果和OV,基本都是学生党,没有成年的人群居多。这当中iPhone手机确实很耐用,学生党用着也省心,同时价格也高,但为什么学生党就能买到了呢?其实也可以这么理解,现在独生子女的家庭很多,买iPhone对于他们来说也并不是什么难事了。至于OV两厂,主要是广告多、流行明星效应,加上宣传强大的拍照美颜,年轻用户自然而然就很多了~
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