为什么使用百度高德地图从来都不用交费？网友：是我们想错了
现如今，随着社会的发展，一些科学技术也给人们带了许多的便利，百度高德地图当然也不例外。人们去到一个人生地不熟的地方，往往会选择依靠百度，高德地图app找到“回家的路”。但是，为何这样一个便利的软件，却免费为人们服务呢？
这让许多人都十分的不解。毕竟研发该软件需要钱，运营公司也需要钱。同时，人们也都深知，企业是以盈利为目的的，这就使得网友们更加疑惑不解了。下面是整理的一些资料，看完大家也就知道了。
一、广告费收入
当我们进去百度高德地图APP时，总会自动弹出一些广告消息，让使用地图的人们第一眼就看到，这也是这些软件的盈利渠道之一。因为，商家想要消费者为他们的产品买单，首先就需要让广大消费者知道并了解自己的产品和服务，这也使得他们需要在宣传上投入大量的资金。
而百度，高德地图就有提供这样的服务。使用该APP的用户虽然是免费，因为他们的职责并不在为该软件提供收入，而是在于增加地图的使用用户。
二、为其他商家提供入口
现在，人们出行都要借助于手机地图的功能，尤其是当人们在一个陌生的环境的时候。而小黄车，或者相关的店铺想入驻于这个地图，就需要支付一定的入口费用。这些入口费的用途就是帮助小黄车或者一些店铺等为顾客提供更优质的服务，即顾客能够更快的找到它们所在的位置，从而为其带来消费。店铺可以有更大的客流量，而该软件也能从中获得一些收入。总之，这是一个各取所需的过程。
三、用户的数据提供服务
地图上面含有许多的用户信息和用户数据。当该软件的持有公司再为一些企业提供客户数据，帮助这些企业更了解客户的喜好，从而是企业制作政策和服务都更有针对性的同时，也是会收到对应的服务报酬的。而百度高德地图想要获得这方面的收入，就需要有大量的使用客户的支持。
总之，百度，高德地图的公司的收入并不是来源于使用地图导航的人群，但这些人群却是这类公司收入的基石。正是由于APP上有这些使用者，才使得其他商家愿意购买百度，高德地图的一系列产品服务，这也是这些公司的利润源泉。
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