国产手机又要大洗牌了，风靡一时的OPPO被嫌弃
手机市场真正的繁荣期貌似已经过去，比起前几年的激烈竞争厮杀，最近几年已经归于平静，留存下来的也就那么几个被大家熟知的品牌了，OPPO、vivo、华为、小米等，而即使是这些主力军今年也会感到巨大的压力，市场接近饱和状态，整体出货量降幅有所收窄，各个厂商也都在积极求变，不过这次变化之后恐怕国产手机排名又要大洗牌了！
细分市场正在变化
IDC中国高级分析师王希认为，在市场释放出一些积极信号的同时，更应关注如下几点正在发生的用户需求变化。更细分化的使用需求存量市场下的智能手机主要驱动力即为用户的更新迭代，相比于将资源投入到细分应用场景的进行深度增强，并面向用户进行针对性地营销与宣传，能够更加有效地刺激用户的更新换机需求。
华为保持优势
根据2018年销量数据统计，华为本季度继续领跑国内手机市场，27.2%的市场份额创历史新高。在本季度前半程，华为通过P20/P20 Pro系列及时抓住高端市场的换机需求，在淡季维持品牌热度，而在季度后半程，GPU Turbo技术发布，华为、荣耀品牌口碑持续发酵。以荣耀10为首的一系列新机型发布后，荣耀完成品牌接力，并借助“6.18”继续巩固了华为的优势地位。
OPPO销量丢失三分之一
而之前一直势头比较猛的OPPO手机这个季度的销量整整少了800万台，增长幅度为-30%，这是多么恐怖的数据，销量直接跌去了三分之一，看来在2018开局有点不利啊！为什么OPPO手机的销量在今年一直在退步，而且是巨大的退步呢？
我们其实可以从两方面分析OPPO的退步，第一、OPPO研发方向判断错误，把核心的研发工程师调去研发Find X手机，却忽略了市场上最重要的R系列手机；导致OPPO R15、R17的研发全面落后于vivo X21、X23系列，完全不顾及消费者的感受，销量自然就一降再降了。
第二、OPPO Find X手机虽然集合了众多OPPO核心技术，但无奈价格高高在上，性能只和2600元的小米8平起平坐，升降结构又饱受消费者质疑，所以销量还不足以支撑起OPPO的未来。
不得不说，自从三星逐渐淡出中国市场以来，OPPO的机会的确很好，2017年一度销量第一，不过手机市场就是瞬息万变，OPPO的失重应该是一次失败的尝试，还好这次它的好兄弟vivo没有跟随其后。
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