国产手机为什么不用麒麟芯片?今天官方给出了解释
不知大家有没有发现智能手机行业这样一个现象,在全球前五的手机厂商里面,就有四个厂商拥有自己的手机芯片。
全球前五的手机厂商目前分别是三星、苹果、华为、OPPO、小米。
其中三星拥有自己的猎户座芯片,比如今年的9810,用在了国际版S9和note9上;
苹果不用说,每一年的A系列芯片一直是性能最强的,比如iPhone xs上的A12,7纳米先进制程,跑分高达36W+;
华为的海思麒麟芯片虽然落后高通半年但一直是国产芯片的骄傲,其最新发布的麒麟980采用先进的7纳米工艺,双核NPU,cat.21基带,A76架构等,让人期待万分。
小米也有自己的松果芯片,并在2017年3月发布了搭载了澎湃S1的小米5C,但是之后就一直没有松果芯片的消息了。
由此可以看出,要想做强做大就必须拥有自己的核心技术,芯片就是手机里面最为核心的器件。
目前华为/荣耀手机基本上可以实现芯片的自主化,中端和高端手机用自己的麒麟芯片,仅有部分低端入门机用高通或者联发科的芯片。
一直以来不少朋友疑问,为什么华为不对外出售麒麟芯片呢?尤其是在今年中兴事件的时候。
华为消费者业务集团高级产品总监日前解释,为什么华为不允许任何其他制造商在任何没有华为品牌的智能手机上使用其麒麟芯片。他表示:“对于华为而言,麒麟不是一项业务,而是一种产品或技术,可以作为我们与竞争对手智能手机品牌的竞争优势。”
简单来说,麒麟芯片是华为手机的核心竞争力之一,来实现产品差异化以及低成本。就像苹果芯片一样,A12很强,你想体验的话就必须买iPhone手机别无选择。
如果卖给友商的话很可能对自家产品造成冲击甚至有损品牌形象,比如麒麟980卖给小米,小米用在中端手机上售价1599,而搭载麒麟980的华为mate20售价3999,这让mate20怎么卖?同时还有损华为一手打造的麒麟980的高端形象。除非华为没有手机业务,否则麒麟芯片几乎不会对外出售。
自研芯片还有利于对自己产品规划的把控。比如苹果每年都在9月份发布搭载最新A系列芯片的新品;华为也几乎在每年的10月份发布首款搭载最新麒麟芯片的mate系列新机。产品规划不受芯片的约束。
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