亚马逊大量商家被迫关店,卖家说出实情,京东、淘宝才是最终归属
随着互联网的兴起,网络购物逐渐成为了一种趋势,不少实体商家趁着风口开始转型,在阿里巴巴和京东上面开店,人们也越来越接受网购这种方式,后来,美国最大的电商平台亚马逊在中国设点,不少商家又开始在亚马逊上面开店,对于他们来说,多入驻一个电商平台,就多一个挣钱的机会,在亚马逊上面,来自义乌的账号就超出了十万个。
让人意想不到的是,很多在亚马逊开店的商家并没有挣到钱,其原因就是亚马逊和国内的电商平台有很多不同之处,亚马逊对入驻商家的审核非常严格,特别是商家的产品,没有竞争性的产品很难卖得出去,淘宝、天猫的商品只要销量高,排名就可以靠前,但是亚马逊并不是这样,它是依靠多个维度进行排名,最重要的一点就是用户体验,没有好的产品质量,那退货的现象是非常频繁的,商家更不敢有卖假货的想法,只要有用户投诉,哪怕是有差评,商家就会被面临封号的情况,之前做出的所有努力也就全都白费了。
亚马逊自身也比较注重用户体验,只要有用户要求退货,亚马逊会立即把钱退还给用户,而不管商品是否有人为损坏等,这就会对商家带来非常大的成本压力,虽然亚马逊是美国最大的电商平台,但是在美国各大商场里面,都有自己独立的网络电商,他们都不愿意在亚马逊开店,因为亚马逊抽成比较高,达到了15%,当地的店铺都不愿意掏这个钱。
有一位入驻亚马逊的商家说,虽然在亚马逊上面很容易爆单,但是外贸利润还不如国内,只是竞争相对小一点,比如一瓶可乐在美国卖2美元,换算成人民币之后就相当于12元,看着利润高了,其实并没有挣到钱,因为汇率不一样,同时在国外还要建海外仓、跨境物流也是一大问题,还有网友表示,在亚马逊上面开店,亏个几百万很正常。
在亚马逊开店所承担的风险远比在淘宝、京东上面多,所以,有很多商家都不再愿意去冒这个风险,最后只好选择离开了亚马逊。
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