跨境电商Wish普及,次于亚马逊,速卖通的一大外贸电商流量平台!
现如今,越来越多的人从事电商行业,是火热的微创业之路,国内电商如火如荼,竞争也日益加剧,应该也有不少人想过,那我做外贸电商怎么样呢?好像近几年很火。
在此,应提醒大家,跨境电商现如今也是竞争激烈,红海时代已开始褪去,并不是简简单单就可以有成效的。但就小编个人感觉,竞争多少比国内电商低一点,毕竟现在某宝卖家已经数不胜数了。跨境电商初入时,切记的就是熟知政策规则,不然罚款和封店也一样到来,至于Wish平台哪些政策风险大,哪些红线可以略踩,以后再慢慢讲到。
回归原话,比起亚马逊,速卖通这种跨境巨头,E贝这种老牌跨境电商,Wish这个平台就很少人听说过了,其实也是一个颇具流量和订单的平台了,日出千单的个人卖家,万单的公司卖家也比比皆是了。Wish是一个基于移动手机端便捷购物的全球跨境APP,移动端跨境电商市场份额占据榜首,主打性价比产品,高价值产品不建议在Wish,客单价最好在40美金以下,大部分是2美金-15美金之间的产品。这么简单的打个比方吧,平台流量方面和老大亚马逊不是一个级别的,可能是速卖通流量的30%吧,但大平台有大平台的好处,小平台有小平台的好处,各位读者自己取舍。
对于新卖家而言,首先第一步就是要有店铺,但是现在Wish的10月1号新政策,新注册的店铺需要缴纳2000美金的押金了,这是一笔不小的数目,对于新人小卖家是不小的负担,Wish店铺的价格也随之水涨船高了,达到了几千元一个目前,据说企业店铺就无需押金。之后的新进卖家,要么选择自己注册店铺,缴纳2000美金押金,要么向其他人购买店铺。注册个人店铺只需身份证和一系列资料填写,然后提交审核,哎,之前有多注册店铺的现在就好了,小编自己也是那个悔恨啊。
拥有店铺后,就是需要注册一个Wishpost物流账号,俗称Wish邮账号。你可以根据你所处的城市和你做的产品定位,选择不同的物流商的物流渠道,但扣费都是统一在Wishpost账号上扣,各大物流公司已经和Wishpost对接了。而二三线城市和内陆城市,物流方式则大大受限了,基本要依赖货代公司,跨境物流商集中的城市基本就在,珠三角一带,福建莆田沿海一带,义务一带,四川成都一带,上海,北京等经济贸易活跃区。
然后就是大家比较关心的,钱的问题,就是打款。物流方式决定你的打款速度,抛开海外仓暂且不谈,就是分为挂号和平邮。平邮就是只有国内运输到机场的信息,之后就再无物流跟踪信息了,直到卖家手中,卖家也无法直到货物到哪了,优点自然就是便宜,适合低价产品,缺点就是速度慢,不稳定,丢包率也要高一些。挂号就是全称都有物流跟踪信息,并且速度快,但费用较高。平邮如果在卖家没有点收货的情况下,打款要4个月,卖家点击收货了则下个打款日放款。挂号则是显示妥投签收后,下个打款日即可打款,回款较快,一般15到25天会签收,快的10天左右即可到达。虽说挂号看起来好多了,但其实低价产品依赖的都是平邮,就是押资金较久,挂号费一般根据国家不同,在12-22元之间。打款一个月打两次,分别是1号和15号。
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