移动互联网时代，你却只打算看热闹？
都说出门四件宝是“身手钥钱”，其实现在钱包不带都没关系，有手机就行了！智能手机正是移动互联网的基础，人们逐渐习惯通过手机获取信息、进行线下支付等，所以，移动互联网并不是天边明月水中花，它早已深入到生活中的每一个细节，无所不在，不可或缺。
但是，在移动互联网浪潮下，传统中小微企业都有一个共同的感受，那就是生意越来越难做了！传统的经营方法变得不适用，产品依然好，经营依然用心，推广的投入也不少，但销量却每况愈下，有部分企业虽已意识到要转型，可如何转如何变，心里还是没底。
之所以那么多企业能抢走你的生意，原因就在于它们更能抓住时代趋势和用户行为。拿休闲食品为例，xx松鼠近年来卖的非常火，从包装设计到销售语言再到互联网营销，每个环节和细节都带有移动互联网的创新精神，但其实，它卖的就只是坚果而已，与普通坚果并无二致。
风口很大，痛点也很明确，“唯快不破，快鱼吃慢鱼”一向是互联网的制胜法则，在移动互联网正以高速发展之时，目光敏锐的传统中小企业纷纷寻求转型，力争突围，生怕搭不上移动互联网这艘大船。
比如童书界的移动互联网神话——蜗牛壳，当察觉到用户习惯发生改变时，蜗牛童书毅然选择与加减信息合作，联手打造出“蜗牛壳”有声童书App，将童话故事转化为动听的音频，通过手机App持续引流，承载用户，继而实现流量变现，到目前为止，APP总用户量高达数十万，日均用户增长量约600，图书至今发行量超千万册↓↓↓
又比如茶叶界的不老顽童——叶凌春， 当传统茶叶企业仍在实体店坐等客户上门时，已值古稀之年的叶凌春创始人陈凌，却有着非同寻常的眼见与魄力，通过加减信息的船票系统打造了自媒体品牌“叶凌春”，借助移动端（App、微商城、微信公众号）在产品和客户之间架起了一座连接的桥梁，将传统茶叶买卖与移动互联网深度结合，成功抢占移动端市场↓↓↓
如今移动互联网已进入红海市场，传统企业要想在里面分得一杯羹，必须有立即改变的决心和立即行动的魄力，如果不应时而变，结果只能是被时代淘汰！
像曾经风行60多个国家、坐拥1.3亿读者的《读者文摘》，因在互联网大潮来袭时无法突破原有的商业模式，杂志发行量和广告收入大幅下降，最终因无力承担高额债务而申请破产保护。它的倒闭在于无法紧跟现代人的阅读习惯，产品结构过于单一，没有主动探索新的商业模式，自身和读者的老化使其在新媒体时代下渐显疲软。
所谓“微创新，大颠覆”，只有围绕用户痛点作出创新，才能带来流量的聚合和品牌的传播，但传统中小微企业要做到这点并不容易，需要：
· 企业有真正切合消费者痛点的好产品
· 企业有独到的眼光选择一套专业的工具
· 企业用心地持之以恒地运营好平台
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