他重建老字号庆丰包子,单店日流水8000元
王伟的姥爷希望他能把家族企业做强大,为了让庆丰包子的前身——万兴居再次兴旺起来,为了让老人如愿,王伟承诺一定会重新打造这个传统品牌。

王伟开始市场调查。从庆丰包子、狗不理,到甘其食、鼎泰丰,再到杭州小笼包、开封灌汤包,王伟将全国大大小小的包子店都吃了一遍。他发现北方连锁包子店在卫生、口味方面都做得比较差,而南方的连锁包子店,有些利润太低,有些则面向高端人群,受众面太小。在详细了解它们的产品类型、盈利规模以及生产工艺之后,王伟有了初步的想法,即将生产步骤数据化,通过中央厨房为食客提供食材优良、味道传统、高性价比的包子。而在面粉的挑选上,团队辗转于各大面粉供应商及所在的研究院所,甚至考察了农村作坊。在了解南北方差异以及年轻人喜好的基础上,他们最终确定了供应商。
在选材的过程中,中央厨房也在建设,并于去年6月搭建完成。

“既然要做连锁,店铺模式就必须具备可复制性,而且要保证品质一致。”当时王伟就考虑将老师傅的手艺标准化,把制作包子的每一步都用数据记录下来。比如面和水的比例、馅料搭配、高汤注入的温度等。通过这种方式,能在保证品质的情况下,在中央厨房快速、大量生产包子,再以生冻工艺包装后配送至实体店铺。做好品控的同时,最大化缩小实体店铺后厨面积,并减少人力成本,以实现轻运营管理模式。
去年11月,“和万兴”首家实体店在苏州街开业。利用春节假期,王伟对前几个月的工作进行了复盘。在品类增减的过程中,他研究了用户的需求,决定按时段划分餐品属性,使其满足早、中、晚不同时段的用餐需求。同时,由于国内厂商生产的酵母抗冻性不强,使得在生冻的过程中,面粉会失去活性,导致包子的口感降低。于是,今年3月初开始,团队与高校研究人员合作,对酵母的活跃程度和抗冻性进行技术攻克。使生冻的包子在保证口感的情况下,可以拥有3~6个月的保质期。

为了能使家族企业再次兴旺起来,他做出标准化的包子,用努力和真诚来做包子,收获很多,“和万兴”已开设一家60余平米的实体店,日流水8000元,预计门店数量将增至4家,每家店铺面积在80~120平米之间。
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