受沃尔玛刺激，亚马逊放下高冷范儿，推出印地语网站和APP
据路透社报道，亚马逊公司(AMZN)周二推出了印地语版的移动网站和安卓智能手机应用程序，以进一步打入印度快速增长的电子商务市场，这加大了其与沃尔玛公司(WMT)旗下电商Flipkart的竞争力度。关于沃尔玛并购Flipkart事件我们曾在《击败亚马逊！沃尔玛拿下印度本土最大电商网站Flipkart》中介绍过。
印地语又称北印度语，是印度国内最为通行的一种语言。
印度的其他主要电子商务门户网站——包括Flipkart、Snapdeal和Paytm——目前都没有当地语言版本的应用程序或网站。亚马逊推出印地语的应用和网站的举措可能会让亚马逊获得数以百万计的在印度的小城镇和村庄的新客户。
“我们相信，印地语版亚马逊是亚马逊向吸引下一个1亿用户目标迈出的重要一步。”亚马逊印度的品类管理副总裁玛尼石-蒂瓦里(Manish Tiwary)在新闻发布会上对记者表示。
亚马逊印度业务主管阿密特-阿加瓦尔(Amit Agarwal)今年4月对路透社表示，该公司希望未来在印度赢得1亿名客户。摩根士丹利的数据显示，印度电子商务市场体量预计将在10年内增长至2000亿美元。
阿密特-阿加瓦尔
弗雷斯特研究公司(Forrester)估计，Flipkart及其时尚品牌Myntra和Jabong在印度的在线零售领域略目前微领先于亚马逊。
亚马逊印度客户体验和营销主管基肖尔-托塔(Kishore Thota)表示，亚马逊还计划在其购物应用程序和移动网站上支持更多印度本地语言，并将该服务扩展至安卓以外的移动平台，但没有给出具体时间表。
{"weixin":{"label":"微信","name":"weixin","selected":true,"value":true,"sortid":"1","shareid":"weixin","sharetitle":"分享到微信","event":"shareToWeiXin","lang":"shareWeb_WeiXin"},"copy":{"label":"复制网址","name":"copy","selected":true,"value":true,"sortid":"2","shareid":"copy","sharetitle":"复制网址","event":"copy_url","lang":"shareWeb_Copy"},"qq":{"label":"QQ好友","name":"qq","selected":true,"value":false,"sortid":"1","shareid":"qq","sharetitle":"分享到QQ","event":"shareToQQ","lang":"shareWeb_QQ"},"sina_weibo":{"label":"新浪微博","name":"sina_weibo","selected":true,"value":true,"sortid":"4","shareid":"sina_weibo","sharetitle":"分享到新浪微博","event":"shareToSinaWB","lang":"shareWeb_SinaWeiBo"},"qq_zone":{"label":"QQ空间","name":"qq_zone","selected":true,"value":true,"sortid":"5","shareid":"qq_zone","sharetitle":"分享到QQ空间","event":"shareToQzone","lang":"shareWeb_QQZone"},"renren":{"label":"人人网","name":"renren","selected":true,"value":true,"sortid":"7","shareid":"renren","sharetitle":"分享到人人网","event":"shareToRenren","lang":"shareWeb_RenRen"},"douban":{"label":"豆瓣网","name":"douban","selected":true,"value":true,"sortid":"8","shareid":"douban","sharetitle":"分享到豆瓣网","event":"shareToDouban","lang":"shareWeb_DouBan"},"baidu_tieba":{"label":"百度贴吧","name":"baidu_tieba","selected":true,"value":true,"sortid":"10","shareid":"baidu_tieba","sharetitle":"分享到百度贴吧","event":"shareToTieba","lang":"shareWeb_TieBa"},"Facebook":{"label":"Facebook","name":"Facebook","selected":true,"value":true,"sortid":"11","shareid":"Facebook","sharetitle":"分享到FaceBook","event":"shareToFacebook","lang":"shareWeb_Facebook"},"Twitter":{"label":"Twitter","name":"Twitter","selected":true,"value":true,"sortid":"12","shareid":"Twitter","sharetitle":"分享到Twitter","event":"shareToTwitter","lang":"shareWeb_Twitter"},"LinkedIn":{"label":"LinkedIn","name":"LinkedIn","selected":true,"value":true,"sortid":"13","shareid":"LinkedIn","sharetitle":"分享到linkedIn","event":"shareToLinkedin","lang":"shareWeb_Linkedin"},"whatsapp":{"label":"whatsapp","name":"whatsapp","selected":true,"value":true,"sortid":"15","shareid":"whatsapp","sharetitle":"分享到whatsapp","event":"shareToWhatsapp","lang":"shareWeb_whatsapp"},"line":{"label":"line","name":"line","selected":true,"value":true,"sortid":"15","shareid":"line","sharetitle":"分享到line","event":"shareToLine","lang":"shareWeb_line"},"qq_weibo":{"label":"腾讯微博","name":"qq_weibo","selected":true,"value":true,"sortid":"3","shareid":"qq_weibo","sharetitle":"分享到腾讯微博","event":"shareToQQwb","lang":"shareWeb_QQWeiBo"},"peopleBlog":{"label":"人民微博","name":"propleBlog","selected":true,"value":true,"sortid":"14","shareid":"propleBlog","sharetitle":"分享到人民微博","event":"shareToPeopleBlog","lang":"shareWeb_peopleBlog"}}
