行业资讯 | BAT小程序之战 综合实力百度最强
随着互联网流量的集中性延伸，在内容形态上也会发生细微的分支，小程序便是其中之一。抓住用户的低频使用需求，百度、阿里巴巴、腾讯三巨头再度逐鹿小程序领域，腾讯入局最早，阿里次之，百度最后布出，其发展机会及市场会根据入场顺序排行吗？很显然并不是。
下面从使用场景，开放程度进行进行剖析。
场景层面对比
无疑，在小程序方面，微信最为成熟，最早入市。依托微信10亿月活用户，在社交层面做了长足延伸。比起微信主题，微信小程序自诞生以来便是不温不火。重要原因便是，作为一个社交软件，对于小程序的整合，入口太深，门槛太高。尽管后来，微信加入了公众号跳转、下拉页面、搜索等超过多个入口，但依然拜托不了社交的主性，不会产生粘性。
微信小程序之后，支付宝上线了自家的小程序。但是颇有跟风之意，尽管支付宝有8.7亿的月活用户，但商业、电商、支付等场景是低频服务，且处于火车票、违章、名片、订票等应用的下游，使用逻辑上就有些割裂了。只是局限于支付需求时才会调用支付宝，其他诸如娱乐、游戏等场景基本不会打开支付宝小程序。
尽管百度是小程序的“后辈”，但是在小程序层面早已布局。多年前，百度上线了“轻应用”服务，也就是小程序的鼻祖，只不过不够成熟完善。如今，百度将小程序重新整合上线，便是重操旧业。相比腾讯社交属性，阿里支付属性，百度的搜索属性使用频率更高。比如，在百度中输入“查违章”“娱乐圈”“查天气”等已经成为再正常不过的操作。
开放程度
从开放程度来看，微信、支付宝只能在自己软件中运行小程序，百度则是不然，将小程序延伸到了哔哩哔哩、58 同城等第三方APP上，让用户可在第三方APP上直接调取小程序，相比，微信、支付宝只能在自家地盘上玩。
在小程序建立层面，百度更像是一个租户，已经在其他平台上拥有小程序的用户，只需要改几行代码便可以上线百度小程序，门槛相对较低。微信小程序和支付宝小程序则是需要针对性的开发定制。
在AI延伸层面，百度图像识别、人脸识别、语音识别、自然语言理解等AI能力，以及AR、VR沉浸式的交互技术，直接开放出去。比如用户在查询违章程序之时，不需手动输入，只要点击图像识别即可实现。而其他两家，则是缺少相关功能。
从小程序近年的发展来看，还需要长足稳定的努力，BAT最大的优势都在于流量，如何 为用户和开发者提供便利是其致胜的法宝。
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