行业资讯 | 如何看待墨迹天气、天气通等APP走向衰败？
这种衰败，是发展的必然，也是这类天气产品，或者说是这类无法实现用户留存的工具类产品从发展之初，就早已埋好的伏笔。作为工具app，一时的爆红让它们获取了大量流量和用户关注，看上去似乎是一派欣欣向荣的景象，然而，热闹终究是流于表象的，用户留存这个核心问题无法解决的话，工具类app昙花一现的命运永远无法改写。
1、没有有效的用户留存机制，也无法不断推出新产品，用户流失始终无解
天气app的诞生干掉了天气短信的订阅，智能手机集成装机天气app应用，干掉了第三方独立天气app，这是发展的必然。
实际上，第三方独立app在发展之初就应该料想到自己的发展壁垒何时会被打破。同样作为工具app的美图也一直在类似的困境中寻求突破。从美图秀秀这一p图软件，到美颜相机这一手机应用，再推出美图手机，孵化美拍短视频社区，到如今发展美图美妆。美图强大的求生欲一直保持着高速运转，妄图以工具app的定位获取有效用户留存，挖掘用户潜藏消费场景，从pc端到手机端，不断推出衍生产品，沉淀用户，并挖掘用户商业价值和消费场景。
2、用户热衷度持久性不长
在2014年火爆网络的个人定制的拼脸软件脸萌app，其火爆程度完虐墨迹天气、天气通等等，相信使用过这款软件的人不在少数，然而爆红带来过度的流量曝光，与脸萌背后并不成熟的产品定位形成强烈对比，由于种种原因，脸萌没能继续运营下去，被脸萌聚集起来的百万用户也转移阵地，继续寻找让他们感兴趣的替代品。
可以说，用户对工具类产品毫无忠诚度可言，在此情形下，运营和转化就显得至关重要。
3、商业模式不清晰，没有未来可言
可以说，墨迹天气和天气通这类第三方app完全没有技术壁垒可言，商业模式也并不清晰，可代替性太强，只是胜在开发早，面世早，巨头反手一个复制，就能打它个措手不及，事实也再次证明了这一切，智能手机装机标配天气应用，墨迹天气之流则只能走向衰败。
再说，这类产品也完全没有清晰的商业模式可言，没有有效用户留存也就没有可用流量。靠路人流量接广告并不是一条可持续的发展道路，因为路人流量的失去比得到更为容易。
墨迹天气也试图丰富产品线，作出实景天气功能，让天气软件更有趣更好玩，甚至加入匹配陌生人的社交功能，但用户已经形成的品牌认知和产品标签，实在对一款天气软件做社交爱不起来。
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