抖音推广 | 企业号权益之主页外链跳转详细教程
抖音为企业认证用户上线了新的权益——落地页跳转功能，这意味着企业可以增添自己想要添加的链接在主页的头像下方，更直接的完成客户转化。那具体怎么样添加链接呢？添加链接有哪些要求呢？我们一起来看看吧！
首先，用户需要用抖音或头条账号（注意：若用头条账号登录，需要与抖音账户相关联。关联教程见【同步认证教程】）登录mp.toutiao.com。点击顶部分类条的【抖音】，再点击左侧功能条的【主页设置】，打开【落地页】按钮。
然后，便可以在【显示名称】下拉菜单下选择自己想要显示在主页的链接名称。如“查看详情”，在【链接地址】中输入想要跳转的链接，点击保存，通过审核后便可显示在用户主页了。
要注意的是，并不是所有链接都可以输入哦。推荐您使用头条建站链接：以https://www.chengzijianzhan.com/开头的网站。如您使用的不是建站地址，您提供的链接必须具备网站ICP备案，不接受个人ICP备案。
链接页面要求：
（1）落地页 的主要内容应当与认证企业所推广的商品或服务一致。
（2）落地页涉及产品售卖，只支持京东、天猫、淘宝企业店铺，店铺经营主体应与认证主体完全一致。不支持其他店铺形式。
（3）落地页中不能有自动播放的音频、视频或其他未经消费者同意严重消耗其网络流量的内容。
（4）落地页中禁止包含软件安装包链接。
（5）添加的网址不支持二次及以上跳转。
（6）请勿设置为PC端网址，落地页必须在移动端适配，即必须适宜于在手机等移动设备中打开。
（7）页面内容和跳转页面不得出现违法、虚假欺诈、低俗、敏感色情类信息。
（8）不支持跳转至weibo.com、v.qq.com、mp.qq.com、mp.weixin.qq.com、kuaibao.qq.com、yidianzixun.com、uczzd.cn、m.baidu.com、haokan.baidu.com、baijiahao.baidu.com等域名。
（9）不支持添加牛股/个股诊断、个股咨询、在线荐股/指导、牛股分享等内容；不能含有微信、微博、QQ、手机号等私人联系方式；不支持推广彩票，医疗，保健，两性，培训，广告招商，微商，二类电商等内容。
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