为什么说中小企业只做大平台的店铺是不够的？
确实，生产型企业目前最多的是在B2B平台比如1688或者慧聪开个店铺，服务型企业是在美团、携程开个账号，品牌终端型更多的是在天猫、淘宝或京东开个店，就开始网络营销之旅了。
其实1688、天猫、美团、京东都属于平台，规则很多，流量越来越贵，甚至于一个差评就要了命，加上客户属性永远是平台的，完全由平台控制。
所以，一个企业如果过度地依赖平台，最后就是灭亡。平台想要的与商家想要的，本就是矛盾的，平台也是一样通过商家给自己增加流量和利益的，如果平台仅仅是为了给商家提供一个交易场所而存在的话，这样的平台也没有出路！
正如线下的一个农贸自由市场，市场刚起步的时候，会给商家很多的优惠，不管大小先进来，把市场整热闹了，这个时候自由市场开始有了话语权了，开始规划区域，收管理费了，不遵守规矩的，不愿意交管理费的首先清场，而后提高摊位费把一些小的经营者清理出去，吸引来更大的商家，带来更多的人流，自由市场才能发展壮大，开始的优惠不过是广告费而已！是自由市场自身做红火的吗？小卖家没有这个市场就不能生存了吗？都不是，只是市场发展起来了，能够产生流量了，小卖家想蹭点流量而已，但是你们却没有想过，这些流量的产生是都是你们宣传的结果！
因此，无论多难，企业一定要在网上拥有自己的根据地，我的地盘我做主，一定要拥有隶属于企业的独立的官网、独立的商城，摆脱平台的控制！
自己产生的流量为什么要便宜了平台？自己抱成团一样可以让流量的体积变大，那何苦要替他人做嫁衣呢？不如让这些流量掌握在自己的手里。明白了大的方向，再来寻找合适的服务商，慢慢积累，才是企业真正的出路，也可以独立化和平台化永远要并存，就好比专卖店和入驻大商场一样。
中小卖家一定要清楚的是，平台的流量不是免费的，虽然这些流量是你们带来的，所以在与平台之间的关系不过是合作关系，把握好这个合作关系，中小企业或商家才有生存的空间。
那么接下去就是要寻找会营销的网建公司做好企业独立网站或独立商城，好的服务商其提供的产品或服务的特征是：
1、部署容易，网站能够很轻松部署各类应用，不要动不动就网站重做；
2、对接各大社交平台获取流量，比如快速对接微信、小程序、微博等；
3、网站架构一定是适合SEO的，搜索引擎带来免费流量对于独立站来说是非常重要的；
4、轻松对接物流系统，内部库存系统或crm系统，让线上线下、家里家外有机结合起来，提高效率。
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