四大线上推广利器
在这个全民皆网民的时代，线上推广无疑是中小企业的福音，不必花高昂费用去做线下推广，借着自媒体，短视频等，即可打响推广战役的第一枪。
线上推广方式有很多，要如何从纷杂的途径，选择合适自己的推广方式呢？
首先，我们要知道线上推广的分类
搜索类：指的是通过各大搜索引擎搜索到产品的一种推广方式，例如百度搜索，搜狗搜索等
自媒体类：各大内容平台均可申请企业号，可以申请企业号参与平台活动增加曝光量或者发文宣传，展示自家产品，例如微信公众号，搜狐号，大鱼号等
短视频类：以短视频的形式展示自家产品，据抖音平台公布的用户数据，日活量已达到了1.5亿，若能好好的利用这庞大的流量定能取得四两拨千斤的推广效果，例如抖音的答案茶，从一家小店到遍布全国只是因为发了个有趣的视频
信息流广告：那是最不像广告的广告，在朋友圈里它像动态，在搜索结果里它像内容。
它有着传统广告没有的大数据支撑，依赖着平台对用户使用互联网的习惯分析数据，例如朋友圈广告，抖音广告。
知道了方法，那要如何使用呢？这就是最关键的地方，也是最难做的地方！
第一，要了解自身产品的定位，所面对的人群，所谓知己知彼百战百胜。
第二，就是通过市场调研，确定用户画像，了解用户上网习惯，做到精准推送。
移动互联网时代，用户一天将近4~5个小时都在使用手机进行搜索，网络提供信息浏览的社交网站、论坛等数以千万计。
我们想要找的用户分布哪些城市，日常在浏览哪些网站，关注哪些信息等等，都是指导我们准确选择投放渠道的重要线索。
也可以通过一些数据网站进行调查，易观网，艾瑞数据，百度指数，微信指数等。
无论选择什么方式去进行线上推广，最终还是要以效果为导向而不是以流量导向的！
线上推广时，大多数公司都会设置一个推广页以便跳转公司的官网，所以，官网作为推广的最后一个环节，一定要具有自身的特色和魅力。
爱用建站，个性化设计，设计师一对一服务，愿每个网站都自己的灵魂；三年6800，价格优惠！
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